I waited in line behind a gentleman who was having an issue with his non-iPhone. I then walked over to my carrier store to get something taken care of with my bill. I entered my iCloud ID, my backup downloaded, and within less than an hour I was out of the Apple Store with my new iPhone, screen intact. I got a stern lecture about how I should take better care of my devices, but the entire exchange was very quick and I was, of course, delighted. The genius looked it over and then said he would swap it out for a new iPhone. It was almost as the though the fireworks had melted or mangled the coating on the screen.ДЄ few days later I took it into the Genius Bar at the local Apple Retail Store. I though it was just dirty but no matter what I did, the roughness remained. I brushed the screen off but it felt funny. Yes, I'd been Instagraming some of the pictures I'd taken. Sparks bounced off my jacket and landed on the screen of my iPhone.

Just as it got close to midnight, something went wrong and one of the fireworks came hurtling at me. Instead of more shelf or display space, instead of more revenue generating products or money-collecting registers, they spent valuable real estate on a place where customers could come in and, for free, get help with their Apple devices.ДЄ couple of years ago I went to an New Year's eve party. When Apple built-out the Apple Stores they did something unprecedented - they put a Genius Bar at the back of every one. If you do, however, they have Genius Bars and a lot more. If you don't, Apple has really good phone and online support.

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